Skip to main content


I am reading a book called Buy-ology. It is by Martin Lindstrom, who is apparently "one of the world's most respected marketing gurus."

Having never heard of Lindstrom before, he seems slightly self-inflated. Although perhaps he really is one of the world's best marketing minds. (A quick wiki search shows that Time listed him in their Top 100 influencers this past spring...) His ego aside, I'm finding the book fascinating. Not particularly surprising, but fascinating none the less.

In essence, it is a look at how our brains respond to brands & advertising of various sorts. Not how we respond consciously (as in a survey), but how our brain and therefore our subconscious responds.

What has surprised me so far is the assumption - or maybe reality - that we as consumers are largely unaware of the influence exerted on us. Personally, I feel hyper-aware of the brands that pull me in. I know that Apple has me convinced that if I use a Mac or an iPod, I will be more chic, more urban, more cool and with it. When I pick my toilet paper brand, I sometimes choose specifically against my "instinct." Walking down a street, I can smell (and crave) Tim Hortons without even seeing it's bright red sign. I know these things happen.

Am I the odd one out? Or am I more oblivious than I think? Maybe the reality is that we all live in the midst of this, but shrug it off on a routine basis, without the energy to consistently ask ourselves why? Why do I want a doughnut right now? Why would I pay $90 for a pair of jeans? Why do I care if I drink Pepsi over Coke?

Why? (I'm always sucked in by these three little letters. Maybe I should have gone into psychology...the human mind intrigues and mystifies me.)

Conclusion: I recommend this book. It doesn't hurt to be a bit more savvy to the ways that companies seek to influence us. It's touching on where we're headed in the future, and it's based on a three-year study that cost $7 million. It's gotta be accurate, right?


Laura J said…
I think you should be a reporter. Your intrinsic curiosity and ability to write is a killer combination.

This does sound like an interesting book. I think we have some awareness of the influence of advertising, marketing etc. but I don't think we fully get it.
Beth said…
I would LOVE to be a professional book reviewer. but I would probably be a bit more critical of this book. there were some good things in it, but a lot of generalizations and statements I think needed more backing up than he gave them...

Popular posts from this blog

What About Travis!?

I just watched Hope Floats, the second movie in my I-really-need-to-vegetate night. Now that we have more than three channels, there are so many quality programs on TV! Like movies in the middle of the week. I enjoyed many of the lines in this movie, including:

"I went home and told my mama you had a seizure in my mouth."
(referring to her first french-kissing experience)

"Dancing's just a conversation between two people. Talk to me."
(the conversation in our living room then went,
Girl 1: Only Harry Connick Jr. could say that line without it being incredibly cheezy.
Boy: Without it being cheezy? That's all I heard. Cheez, cheez, cheez.
Girl 2: Yeah, but it was sexy, sexy cheez...sigh.)
"Better do what she says, Travis. Grandma stuffs little dogs."

Bernice: At home we had a pet skunk. Mama used to call it Justin Matisse. Do you think that's just a coincidence? All day long she would scream, "You stink Justin Matisse!" Then one day she just…

I Like to Keep My Issues Drawn

It's Sunday night and I am multi-tasking. Paid some bills, catching up on free musical downloads from the past month, thinking about the mix-tape I need to make and planning my last assignment for writing class.

Shortly, I will abandon the laptop to write my first draft by hand. But until then, I am thinking about music.

This song played for me earlier this afternoon, as I attempted to nap. I woke up somewhere between 5 and 5:30 this morning, then lay in bed until 8 o'clock flipping sides and thinking about every part of my life that exists. It wasn't stressful, but it wasn't quite restful either...This past month, I have spent a lot of time rebuffing lies and refusing to believe that the inside of my heart and mind can never change. I feel like Florence + The Machine's song "Shake it Out" captures many of these feelings & thoughts.

(addendum: is the line "I like to keep my issues strong or drawn?" Lyrics sites have it as "strong," …

Simone Weil: On "Forms of the Implicit Love of God"

Simone Weil time again! One of the essays in Waiting for God is entitled "Forms of the Implicit Love of God." Her main argument is that before a soul has "direct contact" with God, there are three types of love that are implicitly the love of God, though they seem to have a different explicit object. That is, in loving X, you are really loving Y. (in this case, Y = God). As for the X of the equation, she lists:

Love of neighbor Love of the beauty of the world Love of religious practices and a special sidebar to Friendship
“Each has the virtue of a sacrament,” she writes. Each of these loves is something to be respected, honoured, and understood both symbolically and concretely. On each page of this essay, I found myself underlining profound, challenging, and thought-provoking words. There's so much to consider that I've gone back several times, mulling it over and wondering how my life would look if I truly believed even half of these things...

Here are a few …